A good website makes the next step easy for your customers.
For many service-based businesses, you can begin with a small number of thoughtful pages. Your homepage should quickly explain what you do, who you help and where visitors should go next. It does not need to tell your entire life story above the fold.
Your about page gives people a reason to trust the person behind the business. Your services page should explain your offerings in clear language, including what is included and how someone can inquire. A contact page should be easy to find and simple to use.
Depending on your work, a portfolio, testimonials, frequently asked questions or blog can add value. But extra pages are only helpful when they answer real customer questions. A small, clear website is often better than a large, confusing one.
Before adding anything, imagine a first-time visitor arriving from a Google search. Can they understand your business in a few seconds? Can they find the information they need? Can they contact you without hunting? Those are the questions I keep in mind when designing for clients.
